Salesfusion is the premier marketing automation platform for improving how companies attract, engage, and close new customers.
One of the key benefits to using marketing automation software is having the ability to connect marketing and sales in a manner that facilitates the direct tracking of revenue inside of your CRM. Salesfusion is a pioneer in creating a direct line of sight from the marketing automation system to Opportunity Management inside of your CRM system.
As marketing accountability becomes increasingly important for companies, marketing leaders are collaborating with sales management to build a direct line of sight from campaign responses to opportunity closure. Salesfusion facilitates this critical business process by tying the leads generated from campaigns right into your CRM opportunity management system – simplifying and enabling ROI calculations.
Salesfusion facilitates the creation of marketing campaigns with associated lead, campaign, media and channel sources that are directly connected to the campaign and opportunity tables inside of the CRM system. Because of the bi-directional sync of information between our sales lead, opportunity, and campaign tables and the corresponding tables in CRM, we have a direct line of sight into opportunity forecast data. As such, it is easy to track the flow of leads as they move from the point of capture in marketing to various stages of opportunity forecast in CRM.